The following cookie policy is applicable to ecocoach AG. It is also applicable to its internal divisions existing today and to be created in the future as well as its subsidiaries existing today and to be created in the future.

What are cookies?

Cookies are information which are sent from our webserver or a third-party webserver to the user’s web browser and stored thereon for a future retrieval. Cookies can be small files or other forms of information storage.

What is their purpose?

We are using cookies to learn more about the way you interact with our contents and thereby improve your experience on our websites. Cookies retain information like your language, your preference, which are stored and activated for future visits on our website. Furthermore, cookies enable you to display certain contents e.g. videos. We can use knowledge gained from cookies about your behaviour on our website for direct-marketing purposes

What kind of cookies are we using?

1 Session Cookies

We are using session cookies which are only stored while you are on our website(s). They enable us to define your online-status and the shopping cart function or in more general terms the usage of our online offer. In the cookie a randomly generated identification number is stored, a so-called session-ID. Furthermore, the cookie contain information about its origin and the duration of storage. Cookies cannot store other kind of data. Session-cookies are deleted, when you leave our online offer e.g. by logging out or closing your browser.

2 Google-analytics

Pursuing our legitimate interests, (e.g. analysation, optimization and the economical running of our online-offer we are using Google Analytics of Google Inc. “Google”. Google is using cookies. The information generated by the cookie on the usage of our online offer by the user are transferred to a server of google in the USA and are stored there.
Google is certified under the privacy-shield agreement and therefore guarantees to adhere to European data protection standards.
Google will use this information on our behalf to analyse the user’s behaviour while using our online-offer. With this information google will compile reports and to offer us further services regarding the usage of our online offer and the internet. Thereby it is not completely excluded that pseudonomyzed user-profiles are created.

How can I object to the usage of cookies?

If you want to object to the storage of cookies on your device, you can deactivate this function in the system setting of your browser. In the system settings of your browser stored cookies can be deleted.
Cookies aimed at reach measurement and / or advertisement can be deactivated here: specifically for US-websites cookies can be deactivated here: With those links, the user can make sure that there is no tracking activities performed by cookies.
We hereby inform you that the objection to cookie-usage can lead to limitations in the website functionality.
We are using google analytics and their add function only towards those users who have shown interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products which are determined by the websites the user has visited) which we are transferring to google (so called re-marketing respectively Google-Analytics Audiences).
We are using Google Analytics only with active IP-anonymisation. This means the user’s IP-address will be shortened in the countries belonging to the EU or the EEA. Only in exceptional circumstances the whole IP-address will be transferred to Google’s server and shortened there.
The IP-address transferred by your browser will not be combined with other data from google. You can object the storage of cookies by using your browser’s system preferences. Furthermore, you can object the story of cookie-generated data concerning the usage of our online offer. To do so you need to download and install the browser-cookie available under the following link: Further information about Google’s data usage, settings, options to object, can be found on google’s Website. «Datennutzung durch Google bei Ihrer Nutzung von Webseites or Apps unserer Partner» bzw. (« Informationen verwalten, die Google verwendet, um Ihnen Werbung einzublenden»).

Further information on data protection

If you have any further enquiries concerning our efforts to protect your personal data, we advise you to consult our privacy policy. If our extended policy still leaves questions unanswered, please feel free to contact us on We are happy to help.